Never trust an ‘Influencer”
The primary reason for having a vegetable garden is to produce food, to be truthful it’s the only reason to grow your own fruit and vegetables. There is certainly an element of online gardeners desperately trying to build their followers for ego stroking or financial gain that have a garden, or fake a garden, for show rather than the resultant produce. In my previous profession as a marketeer I learned that social media was a channel to market which marketeers had within the range of all possibilities, TV, Radio, Direct Mail, Billboards, newspapers …….ect. Like all channels to market Social Media has it’s benefits but also many pitfalls for inexperienced players. A marketeer must look at each channel and understand who is the audience that can be reached and is that the audience that ultimately that can be converted to purchase your product and/or service. When looking at a magazine advertisement, as a marketeer the magazine will give us the number of ‘paid’ subscribers the...